At the heart of our process is the understanding that marketing communications cannot be separated from any of the other parts of your business.


And it especially cannot be separated from the human beings connected to your business.


That’s why we use design thinking when we work with our clients.  


You’ll find many places to learn about design thinking more broadly, but here’s how it shapes our work together: 

  • It’s only with a complete understanding of where we are that we can ever hope to create something new that works. 

  • We can improve our stakeholders' lives only once we’ve learned from them and invited them to co-create with us. 

  • Creative work that WOWS doesn’t come from skipping steps. 

  • The work really never stops. You may not be engaged with us forever, but you must commit to being engaged with the work. Everything is fluid and changing, measurable and infinite, and you will continue to learn from the people connected to your company for all of its days. 

We’ll go over each step in more depth during our initial conversations, but for those who need a quick peek under the hood, here is how we work:


Andrea Spirov is a brand strategist with 25 years of experience in marketing and media. She has worked across a variety of industries, including consumer packaged goods, retail, energy, advertising, hospitality, travel and media, and with Fortune 50/500 clients like Target, Macy’s, Chevron, and Coca-Cola.


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Andrea Spirov

Principal Strategist

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